Establishing a clear business and 'North Star' brand ambition for the UK's fastest growing tech firm.
Deliveroo - founded in 2013, but already in 13 markets internationally - had huge ambitions.
To ensure its growth trajectory was sustainable and its brand's appeal universal, we worked with Deliveroo’s CEO, Marketing and Growth teams on a global plan to outpace the likes of Uber Eats, Just Eat, FoodPanda and more.
Our work encompassed developing a new long-term 'North Star' for the brand; identifying key target audiences and opportunities for growth; and defining messaging hierarchies and activation briefs across the marketing mix.
All this gave Deliveroo the direction it needed to take one of the UK’s first ‘unicorn’ companies to the next level of global growth.
For more information about our work with Deliveroo, contact Miranda Glover here.