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services / Product innovation

Using technology in new ways to make positive change

We help organisations find new ways to use technology. Whether that’s to experiment and learn, or find new ways of doing business which can scale. We’ll help you originate and select the right ideas, then make them.​

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"We’re helping Honda create an industry leading connected car app for the next generation of electric vehicles.​"

Doug NestorClient Partner

Our Product innovation process​

1

Context & hypothesis

  • Business ambition​ consumer & business understanding​
  • Macro trend & emergent tech analysis ​
  • Brand strategy​
  • North Star​
2

Deep dive

  • Consumer/user research​
  • Customer journey or process mapping​
  • Technical discovery
3

Develop innovation

  • Opportunity mapping​
  • Ideation of new:​
    - Products​ services​
    - Process​
  • Activations​
  • Horizon network
4

Getting real

  • Proposition testing
  • Prototype & user testing
  • Proof of concept (Alpha)
  • Business case mapping
5

Detail & build

  • Service blueprint
  • Backlog creation
  • MVP (Beta)
6

Scale & integrate​

  • Business model canvas ​
  • Design, build, integrate
  • Measure & optimise

Case studies

Great Thinking

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